Is X (Twitter) Still Worth It for Small Business Marketing in 2025?
X lost mainstream reach for many local businesses — but specific niches still win with timely commentary and customer support.
X is no longer the default second channel after Instagram. For most local restaurants and boutiques, time is better spent on Meta and Google Business Profile. But X still matters in specific contexts.
When X is worth maintaining
- Your customers and press actively discuss your industry there
- You sell to tech, media, finance, or policy-adjacent buyers
- You publish timely updates — launches, outages, policy changes
- You provide fast public support for SaaS or online products
When to skip it
If your last ten posts got zero meaningful engagement and your buyers are on Facebook and email, do not maintain X out of nostalgia.
If you stay, stay focused
One useful thread weekly and responsive replies beat hourly hot takes. Pin your best explainer and link to booking or docs.
We help clients choose channels honestly in social media marketing planning — including when not to post on a platform at all.