From the archive

Business Marketing on Instagram – Is your Company Photogenic?

By Brandon Mullins · Published April 1, 2013 · 3 min read

In a very short time, Instagram has become one of the most popular social networks in the world. With an estimated 100 million global active users, generating some 40 million images per day, the possibilities for killer brand marketing on Instagram are virtually endless.

Instagram now has more daily users than Twitter, and every day tens of millions of users on-the-go upload content directly related with brands and companies to Instagram, uncovering opportunities for brands to engage, stimulate and impact current and potential customers.Is your brand among those taking full advantage of this new frontier?

We must always remember in our digital marketing activities, that 90%+ of users ‘trust’ what their friends and other online users say about brands and Instagram represents an exceptionally unique field of social media where consumers are creating brand recommendations every day. [pullquote]Like it or not, users of Instagram are capturing moments associated with your brand 24/7; as a business owner, you have no choice but to be there. [/pullquote]Instagram is a potential gold mine for authentic, positive brand content for you to curate and encourage, and a place where passionate and genuine brands can take relationships with customers to an extraordinary level.

Below are some top tips business owners need to consider when using Instagram.

Brand Content on Instagram

Share authentic (REAL) content: Your content should look real, be of real things and people. Your content should take a unique look at your brand or company. Duh!

Content streams: Build a calendar around content streams. Your content could include behind the scenes images, events and great angles with close ups of your product. Some content will be ‘in the moment’ and other images should be planned ahead. Avoid looking staged or corporate. It doesn’t help. We promise.

Share quality content: Make sure your content is interesting, attractive, engaging, emotional and memorable. People will share if you dare to be real.

Post often: Consistently great content will build strong word of mouth about your brand and keep your followers enthralled.

Hashtags: Use lots of hashtags, but make sure they are supremely relevant to your brand and provide context to your updates. Be sure you choose and consistently use a hashtag unique to your brand.

Brand-User Engagement With Instagram

Relationship building: Search for, engage with and thank users sharing positive images associated with your brand.

Positive content: Ask users if you can share their positive content on your brand’s social media holdings.

Hashtags: Continue to use a unique hashtag for your brand and in time, users may start to use this hashtag in their own content related to your brand. The more users you can encourage to use the hashtag, the better positioned you are to take advantage of positive feedback.

Customer Service and Negative Feedback: Don’t be afraid to engage users who are sharing negative images about your brand. Look as it as an opportunity to engage, show how transparent and open you are, and turn your haters into your marketing machine.

At Socially Buzzing, we have you covered and are always on top of the latest trends. Contact us today and let us get started.

Relax, We’ve Got This.

by Brandon Mullins

Keep digging

From the archive · 2013 The Broad Spectrum Social Media Campaign What is a Broad Spectrum Social Media Campaign? Read on. Most everyone is somewhat familiar with the leading social media platforms such as Facebook & Twitter. With over one billion… By Brandon Mullins · 7 min read From the archive · 2013 What is the True Cost of Hiring an In House Social media Manager? When our marketing team here at Socially Buzzingtalks to prospective clients, one question that often arises is: By Gary E. Mullins · 3 min read From the archive · 2016 Instagram For Artists Instagram is an excellent social media network to grow your web presence. The platform has roughly around 400 million users, and continues to grow exponentially on a monthly basis. As a… By Iain McDavid · 4 min read

Work with us

Rather have it done for you?

Tell us what’s eating your week. Start with a quick, no-pressure chat by phone or text, and get a clear quote before any work begins. There’s a package for every budget, starting at $199.

Let’s talk