From the archive

Where Socially Buzzing got its start.

Before we built AI agents, we spent years helping Cincinnati businesses show up on social media. These are the original posts from our first blog, 2012 to 2017, recovered and kept as they were published, by Brandon Mullins, Socially Buzzing, Gary E. Mullins, and more.

The original blog

52 posts, as written

Advice from another era of social media. Some platforms are gone; the fundamentals aren’t.

From the archive · 2017 Fitness Brands On Instagram Like the arts, Instagram is the premier social network for the fitness industry. With a focus on photos and images, Instagram allows fitness brands and personalities to show —rather than… By Brandon Mullins · 3 min read From the archive · 2017 Social Media Contests Today most business engage in some sort of digital activity. Given the sheer amount of traffic and “noise” online, it can seem difficult separate your business from the pack. Because of… By Brandon Mullins · 3 min read From the archive · 2016 Increase Holiday Sales The holiday season is right around the corner. Every year, businesses look for ways to capitalize on Black Friday and the subsequent December shopping craze. But with evolving trends in… By Brandon Mullins · 3 min read From the archive · 2016 Instagram For Artists Instagram is an excellent social media network to grow your web presence. The platform has roughly around 400 million users, and continues to grow exponentially on a monthly basis. As a… By Iain McDavid · 4 min read From the archive · 2016 Instagram Stories On August 2nd, Instagram launched its new Stories feature to its users. To summarize, Instagram Stories allows you to share multiple photos and videos in a slideshow-type medium to your… By Socially Buzzing · 3 min read From the archive · 2016 Snapchat Marketing Had you talked to us a few years ago we might have had a different opinion, but Snapchat is quickly becoming a strong social media outlet for businesses. In case you didn’t know, the app… By Socially Buzzing · 3 min read From the archive · 2016 Customer Retention Returning customers are incredibly valuable to your business. They can become strong advocates for your brand, and ultimately drive more people to your company. But how do you achieve… By Socially Buzzing · 2 min read From the archive · 2016 Cincinnati Instagram Marketing Although we serve… well… the entire world, we’re talking to our neighbors in Cincinnati, Ohio today. Most Cincinnati businesses are engaged online via at least one social media platform.… By Iain McDavid · 3 min read From the archive · 2016 Social Media Management It’s 2016, and most business owners now recognize the power and necessity of social media. By Socially Buzzing · 2 min read From the archive · 2016 Facebook Ads, Worth It? Advertising has changed considerably over the years. Traditional forms, such as print and radio are no longer as effective. Businesses now basically understand about reaching out to… By Iain McDavid · 3 min read From the archive · 2016 Marketing Trends 2016 2015 has come to an end, and businesses are looking forward to the latest marketing trends of 2016. We will likely see a continuation of certain trends from 2015, as well as some new… By Socially Buzzing · 2 min read From the archive · 2015 Black Friday Losing Its Appeal The biggest shopping day of the year is a wrap, and subsequent cyber deals are in full swing. Shoppers across the nation lined up outside of stores early morning to score the huge door… By Socially Buzzing · 2 min read From the archive · 2015 Boosting Online Engagement Online engagement is key to generating leads for your business. But increasing engagement can be difficult, especially for small businesses new to digital marketing. It takes more than… By Socially Buzzing · 2 min read From the archive · 2015 How Businesses Can Build Credibility In today’s world, establishing online credibility amongst consumers is key. Consumers are more connected than ever, and they expect a full, immersive experience from their chosen brands.… By Socially Buzzing · 3 min read From the archive · 2015 Website Info and Costs In today’s world, it’s imperative that all business have a website, a place where consumers can find you. You may be saying to yourself, yes, that goes without saying (hopefully). But if… By Socially Buzzing · 4 min read From the archive · 2015 Tips and Tricks for Producing Strong Content If your business is online, chances are you are engaged in some kind of content production or content marketing. But more importantly, you are also engaged in the consumption of content.… By Socially Buzzing · 3 min read From the archive · 2015 Pinterest Marketing for Small Business Small Businesses should be using Pinterest to boost their exposure. All the time. By Brandon Mullins · 2 min read From the archive · 2015 “I’m Lovin’ It”, We’re Hating It: Digital Marketing and McDonalds “I’m Lovin’ It”, We’re Hating It: How Not To Do Digital Marketing According to McDonalds By Socially Buzzing · 3 min read From the archive · 2015 Socially Buzzing Answers Questions From Lakota’s Gifted 5th Grade Class Today, a teacher from Lakota Schools, Christy Knopp, sent us some of her student’s questions about graphic design & animation. We love to help the children in our community whenever we… By Tim Davis · 4 min read From the archive · 2015 Making the Most of Instagram Marketing Among the social networks competing to be top of the marketing heap, Instagram remains among the foremost photo-sharing sites in the world, and now one of the best marketing sites for… By Brandon Mullins · 2 min read From the archive · 2015 Local Search Marketing, You Have to Do It. If working in small businesses in various corporate levels has taught me anything, it’s that building a loyal following and customer base begins at home, with Local Search Marketing. By Brandon Mullins · 3 min read From the archive · 2015 Customer Loyalty Integration with Social Media At times, in the world of social media marketing, when companies are vying for digital dominance, they forget one of the most important building blocks of their business. By Brandon Mullins · 2 min read From the archive · 2014 Small businesses need to Use and Manage Yelp. In today’s time of technological innovation many small businesses are using alternative ways to advertise online using social media. Many social platforms are gaining more exposure and… By Brandon Mullins · 5 min read From the archive · 2014 How Video Marketing Can Boost Your SEO How Video Marketing Can Boost Your SEO By Brandon Mullins · 2 min read From the archive · 2014 Instagram Marketing for Business – It’s a Thing Now. There are so many social marketing tools being used nowadays to promote and increase brand awareness. One tool that is gaining tremendous popularity is the easy and effective… By Brandon Mullins · 3 min read From the archive · 2014 Your Social Media Presence and Yelp In today’s time of technological innovation many small businesses are using alternative ways to advertise online using social media. Many social platforms are gaining more exposure and… By Brandon Mullins · 3 min read From the archive · 2013 Social Media Usage Increased by 800% for U.S. Adults Over the Last 8 Years. According to Forbes Magazine, “the number of online U.S. adults who use social media sites has risen from 8% to 72% as it currently stands in the year 2013.” This is an amazing number of… By Brandon Mullins · 1 min read From the archive · 2013 Earning Links for Your Small Business Building back links for your website is incredibly important, and with all the recent changes to Google, it’s more important then ever for small business owners to generate authentic and… By Socially Buzzing · 2 min read From the archive · 2013 Word of Mouth Marketing A question most small business owner’s ask over the course of any given initial consultation is, “What is the best bang for my buck?” By Brandon Mullins · 5 min read From the archive · 2013 Giving Away Your Business Have you ever felt like no matter how hard you push, your business is acting stagnant to your changes? That you literally cannot not give away your products or services? While there is… By Brandon Mullins · 3 min read From the archive · 2013 Social Media and Public Relations Public Relations is the practice of managing the spread of information between an individual or organization and the public. The role of Public Relations in social media is actually… By Brandon Mullins · 1 min read From the archive · 2013 Outsourcing Business Social Media Marketing Social media has definitely made an impact on the world, both in society and business. Companies can utilize all the marketing benefits that various social platforms have to offer.… By Brandon Mullins · 2 min read From the archive · 2013 Social Media and Branding Branding is something all Social Media agencies should take into account as they pick up new clients. Whether that client be a matured business with a well established brand or a start… By Brandon Mullins · 1 min read From the archive · 2013 Pinterest Marketing Primer Pinterest Marketing Primer By Brandon Mullins · 2 min read From the archive · 2013 Facebook Marketing – How Effective is Facebook Advertising? Facebook Marketing – How Effective is Facebook Advertising? By Brandon Mullins · 3 min read From the archive · 2013 Google Plus – Valuable Social Media Tool [](http://sbjsalpha1.sociallybuzzingi.netdna-cdn.com/wp-content/uploads/2013/05/images.jpg)Another of the social media tools we use in our BSSM (Broad Spectrum Social Media), is Google… By Gary E. Mullins · 5 min read From the archive · 2013 Social Media…The Lifeblood of Small Business Our staff endeavors to keep our fingers on the pulse of what’s happening in the social media world. One of our most important tools is our own research and the findings of other… By Brandon Mullins · 3 min read From the archive · 2013 The Nature of Two Way Communications in a Social Media Presence One of the first things you learn in a general advertising course is that “nothing beats word of mouth advertising” By Gary E. Mullins · 5 min read From the archive · 2013 Foursquare business marketing: It’s Still a Thing. Foursquare business marketing: It’s Still a Thing. By Brandon Mullins · 4 min read From the archive · 2013 Why Tumblr is Important for Business Social Media Marketing. Tumblr is a blogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog. By Gary E. Mullins · 3 min read From the archive · 2013 Business Marketing on Instagram – Is your Company Photogenic? In a very short time, Instagram has become one of the most popular social networks in the world. With an estimated 100 million global active users, generating some 40 million images per… By Brandon Mullins · 3 min read From the archive · 2013 The Broad Spectrum Social Media Campaign What is a Broad Spectrum Social Media Campaign? Read on. Most everyone is somewhat familiar with the leading social media platforms such as Facebook & Twitter. With over one billion… By Brandon Mullins · 7 min read From the archive · 2013 What are the Levels of Social Media Engagement & What do they Mean? There are many opinions as to what constitutes a level of engagement, but for this blog, I am going to present six criteria for true engagement as presented by blogger, Leigh Durst. At… By Brandon Mullins · 4 min read From the archive · 2013 What is the role of Graphics in Social Media Success? It is no secret that we live in an increasingly digital world. With the constant flow of information and the stellar growth of social media, we are all exposed to a blinding array of… By Brandon Mullins · 3 min read From the archive · 2013 What is the role of Reach and Engagement in Social Media? Lets start out with a simple definition of Reach & Engagement. By Gary E. Mullins · 2 min read From the archive · 2013 Why Do We Say….Relax, We’ve Got This? What’s Behind Our Motto? I am sure that people see our motto, “Relax, We’ve Got This”, and wonder what the heck does that mean? I thought it worth a blog to explain where this concept comes from. Here are some… By Gary E. Mullins · 3 min read From the archive · 2013 Social Media Presence = Business Survival We here at Socially Buzzing believe that the real question is not should your business be represented on Social Media, but how can your business survive long term by ignoring such a huge… By Brandon Mullins · 3 min read From the archive · 2013 Why Are Blogs & Postings Important for SEO? Why Are Blogs & Postings Important for SEO? By Brandon Mullins · 3 min read From the archive · 2013 What is the True Cost of Hiring an In House Social media Manager? When our marketing team here at Socially Buzzingtalks to prospective clients, one question that often arises is: By Gary E. Mullins · 3 min read From the archive · 2013 Why Your Business Must Have a Social Media Presence I know, everyone says you must be thoroughly represented on major social media sites & no doubt, you’re thinking that we have an axe to grind here at Socially Buzzing. Of course we… By Brandon Mullins · 3 min read From the archive · 2013 What Critical Questions should you ask a Social Media Consultant? …..Before Signing on the Dotted Line? By Brandon Mullins · 4 min read From the archive · 2012 The Perception Gap This is a great article by Brian Solis highlighting the fact that a significant proportion of marketers think they know what their customers want, but only 34% have asked. By Socially Buzzing · 1 min read

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