From the archive

How Businesses Can Build Credibility

By Socially Buzzing · Published October 16, 2015 · 3 min read

In today’s world, establishing online credibility amongst consumers is key. Consumers are more connected than ever, and they expect a full, immersive experience from their chosen brands. This includes a digital and social media presence, as well as exceptional customer service and authenticity. There is no shortage of options for products and services today and, if you cannot offer what consumers are looking for, they’ll find it somewhere else. Below we will detail just a few ways on how businesses can build credibility amongst consumers.

Be Social

A transparent image will help to build your brand credibility. Consumers today don’t like the hard sell, and so are more likely to distrust traditional forms of advertising, such as billboards, print ads, and radio. Nowadays online platforms, especially social media outlets are a great alternative to traditional paid ads. But be careful; don’t simply use Facebook and Twitter to promote your products and services; First and foremost, social media is meant to be, well, social. The best thing you can do, even more so if your business is new to digital marketing, is to raise brand awareness. This can be done in a variety of ways: From posting info relevant to your field, to encouraging customer reviews and feedback.

Click to read the 2015 Global Trust in Advertising Poll, which details the advertising outlets consumers trust the most.

Implement Original Content

The creation and implementation of original content will build trust among consumers. Having a documented strategy with clearly defined goals will achieve higher Return on Investment (ROI) than an unfocused approach to content marketing. Yes, of course, we all want our content to go viral, but this is unlikely. But that doesn’t mean your content isn’t effective. Extended implementation across a variety of platforms will increase your online traffic, thus increasing your credibility. Content can also be repurposed to across a variety of mediums, such as blogging, social media, video and even podcasts.

[](http://sbalpha1.sociallybuzzingi.netdna-cdn.com/wp-content/uploads/2015/10/Building-Awarness.jpg)

Utilize E-Mail

Yes, it’s true. E-mail is not as important as it used to be. But it should still have a place in your overall marketing strategy. If customers like your product, and you make it easy for them to subscribe, then they often will. Periodically sending e-mails detailing special offers and giveaways will make your customers feel they are appreciated. E-mail is also an effective way to reward loyalty, which will also keep them coming back. As mentioned above, customers don’t just want great products. They want a full, immersive experience from their chosen brands.

Online Consistency

Ok. So your business ins now online. That’s a good start. But if you aren’t consistently maintaining your online presence, then expect to see little to no Return on Investment (ROI). To truly leverage the power of social, your business should utilize multiple accounts on multiple platforms; Daily activity on social mediais a must if you want to stay relevant. This will ultimately generate brand awareness among consumers which, as mentioned above, should be a high priority. Over time, this will contributes to your credibility, too. Think about it: If consumers are continually exposed to your branding, then they will grow to more readily recognize your image, correlating to increased future sales.

Keep digging

From the archive · 2013 The Broad Spectrum Social Media Campaign What is a Broad Spectrum Social Media Campaign? Read on. Most everyone is somewhat familiar with the leading social media platforms such as Facebook & Twitter. With over one billion… By Brandon Mullins · 7 min read From the archive · 2013 What is the True Cost of Hiring an In House Social media Manager? When our marketing team here at Socially Buzzingtalks to prospective clients, one question that often arises is: By Gary E. Mullins · 3 min read From the archive · 2016 Instagram For Artists Instagram is an excellent social media network to grow your web presence. The platform has roughly around 400 million users, and continues to grow exponentially on a monthly basis. As a… By Iain McDavid · 4 min read

Work with us

Rather have it done for you?

Tell us what’s eating your week. Start with a quick, no-pressure chat by phone or text, and get a clear quote before any work begins. There’s a package for every budget, starting at $199.

Let’s talk