From the archive

Social Media and Public Relations

By Brandon Mullins · Published July 1, 2013 · 1 min read

Public Relations is the practice of managing the spread of information between an individual or organization and the public. The role of Public Relations in social media is actually huge. In the past, managing PR has been much easier. As a company, you paid for ads on TV, radio, newspapers and magazines. Your pitch was given and your message to the public was a one-way communication. Therefore, PR was simply putting dollars behind a public persona.

Social Media has opened new flood gates.

Transparency is the new champion of PR.

Your company’s ability to both reward positive feedback and strategically manage criticism, will impact both your immediate and long-term business. Companies that effectively manage Social Media complaints are rewarded twice. When you strategically manage your complaints, you turn a disgruntled customer into a satisfied and more loyal customer. On top of retaining a greater number of customers, strangers who visit your Social Media properties are able to see you high level of customer service and satisfaction. You have the opportunity to create a company image that can’t be bought!

Keep digging

From the archive · 2013 Google Plus – Valuable Social Media Tool [](http://sbjsalpha1.sociallybuzzingi.netdna-cdn.com/wp-content/uploads/2013/05/images.jpg)Another of the social media tools we use in our BSSM (Broad Spectrum Social Media), is Google… By Gary E. Mullins · 5 min read From the archive · 2013 What are the Levels of Social Media Engagement & What do they Mean? There are many opinions as to what constitutes a level of engagement, but for this blog, I am going to present six criteria for true engagement as presented by blogger, Leigh Durst. At… By Brandon Mullins · 4 min read From the archive · 2013 Why Your Business Must Have a Social Media Presence I know, everyone says you must be thoroughly represented on major social media sites & no doubt, you’re thinking that we have an axe to grind here at Socially Buzzing. Of course we… By Brandon Mullins · 3 min read

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