From the archive

The Perception Gap

By Socially Buzzing · Published September 1, 2012 · 1 min read

This is a great article by Brian Solis highlighting the fact that a significant proportion of marketers think they know what their customers want, but only 34% have asked.

“In February, the team at Pivot released a revealing research report that documented the increasing gap between marketer and customers. I referred to this as the Great Divide or the “The Perception Gap,” the distance between what customers want in social media and what executives think they want. In collaboration with Barnickel Design, we’ve just released this infographic that visualizes the extent of the perception gap between social consumers and social businesses.”

Read the full article here.

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