From the archive

Instagram Marketing for Business – It’s a Thing Now.

By Brandon Mullins · Published March 7, 2014 · 3 min read

Instagram Marketing for Business. Yes.

It’s a thing now.

There are so many social marketing tools being used nowadays to promote and increase brand awareness. One tool that is gaining tremendous popularity is the easy and effective photo-sharing site of Instagram. People are often more motivated and stimulated when there are attractive visuals. This is the primary reason why social networking sites with image sharing capabilities are very effective for marketing efforts and campaigns.

Instagram has the most desirable demographic of almost any social platform out there.

When you use Instagram to share images that are related to your products or services, you are on your way to creating a stronger relationship with a diverse market of current and potential customers. This social platform has a record of impressive stats: 350million monthly active users, 75 million active DAILY users, 60 million photos per day, 9700 likes per second, and 3000 comments per second!

> 27.6% of the U.S. Population is estimated to be using Instagram.

If you’re planning to use Instagram as your marketing tool, be sure that you spend quality online time, one that will help you generate more sales and profit for your business. It’s so easy to lose track of time when you explore your social media accounts.

However, if you’re doing that for business purposes, you have to follow a certain schedule to make your browsing time more productive for your business.

Like, add, and comment

Devote regular time to scout for Instagram users in your target market. Add them to the number of people you are already following. Check who are following your competitors, but select those that really engage with the brands; these are the potential people who could engage with your business as well. Social media users appreciate a give and take relationship, so don’t forget to do your share — like and comment as well. > Photos generate 36% more likes than videos on Instagram.

Share useful content

If you want to maintain your set of followers, and add some new ones, make sure that you provide good contents to your account. You can add new and interesting shots of your products or anything related to your brand and business. Keep your account active by sharing new contents; otherwise, people will not be motivated to become a follower.

Be interactive

You can’t grow your business if you will simply sign up and create your account. Be transparent, active, and engaging. Followers would like to feel important and they want to be provided with value. Use Instagram to the fullest and interact with your followers. Instagram has so much potential to help you grow your business. **

Any business or marketer who isn’t using Instagram needs to**start today.

Instagram will be around for a long time, and it’s prudent tostart leveraging its popularity now.

Keep digging

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