From the archive

Why Do We Say….Relax, We’ve Got This? What’s Behind Our Motto?

By Gary E. Mullins · Published March 5, 2013 · 3 min read

I am sure that people see our motto, “Relax, We’ve Got This”, and wonder what the heck does that mean? I thought it worth a blog to explain where this concept comes from. Here are some of the reasons we have this confidence in our approach to Social Media Marketing.

Number One: We Listen

When hiring a Social Media Consultant you want to be sure that they thoroughly understand your business and your short & long term goals. This is where we begin. We sit down with the key people in your company…and we listen….we are convinced, that in order to professionally and accurately portray your company’s image and products we need to have a grasp of what you hope to accomplish, now and in the future. Our experience tells us that we can’t do a great job for you unless we truly understand who you are & where you hope to go.

Number Two: We Prepare

Before we ever place any post or create any Facebook page for your company, we draw up a comprehensive strategy. This strategy will contain such things as which are the most productive SM (social media) sites for your company’s specific products or services and how do your locations figure in to the overall campaign. It may sound elementary, but no campaign can be very successful without an overall plan and a schedule for executing each step at the appropriate time. We know that this is time well spent and shows up big time in the results, which of course then impacts your ROI.

Number Three: We Execute

Having a great plan is one thing but putting that plan into effect requires the right software, photography & graphic presentation. This is where we shine. We developed a proprietary software which we can tailor to any business, a dedicated platform that allows us to constantly monitor your SM presence and spot any potential problems or backlash before they occur. Our photography is second to none, and we follow up with additional shoots when needed for a new product or presentation. Our skilled graphic arts staff makes certain that all representations of your company brand are consistent and well produced for maximum effect. Another function of execution is to make certain you receive maximum SEO (Search Engine Optimization). We work through Google & Google+ & many other search engines to make sure your company rises quickly is SEO.

Number Four: We Follow Up & Follow Through

Once a solid campaign is up and running it is of paramount importance to monitor all sites and make certain everything is humming along like a well oiled machine. As mentioned above our software gives us a real advantage in this area but we take it one step further and constantly monitor each site manually just as a double check to make sure nothing is out of sync or needs attention. We also maintain constant contact with your key people to make certain we are all still on the same page. Unfortunately many SM firms don’t understand the importance of constant monitoring and communications. Our availability to you, the customer, is second to none. Again, some SM firms grab the fees and put up a half effort and unfortunately never look at the sites again. Sad but true. We are in this business for the long haul and we want long term clients whose businesses continue to grow. We want to grow our business side by side with yours and that’s why you can count on us to be there day in and day out doing our very best for your firm.

In Conclusion:

This short blog is not intended to give an in-depth analysis of everything we do. The Social Media field is still relatively new and is changing daily and our committment is to not only keep up with the constantly changing environment, but to be innovators in thls exciting new marketing genre. The four points outlined above are just a few of the many reasons that we can say with confidence….”Relax, We’ve Got This”

Keep digging

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