From the archive

Your Social Media Presence and Yelp

By Brandon Mullins · Published February 22, 2014 · 3 min read

In today’s time of technological innovation many small businesses are using alternative ways to advertise online using social media. Many social platforms are gaining more exposure and making the communication experience much faster and easier. Yelp is the latest social media marketing site that can be used to increase business exposure and impact all aspects of your small business.

This social media marketing tool can be used to increase sales and gain important feedback from consumers. The most important benefit that can be obtained through the use of Yelp is communication. The site is organized and constructed to be a type of digital word of mouth site that encourages reviews and allows people to express their options. If used properly, Yelp can have a very positive impact on your business.

However, Yelp is not just a one dimensional website focused solely on reviews. Events and reminders about your business can be posted for potential consumers to see. Messages can be updated often and Yelp even allows you to follow other users much like Facebook and Twitter. Yelp has the added convenience of allowing you to upload data directly from your Facebook account to your Yelp account. This social media marketing site can be used to effectively grab the attention of a wider audience that would be much more difficult without Yelp.

It is important to constantly keep up with your Yelp page, because the reviews posted to your business website can be very important to your sales & ROI. Yelp can provide you with tons of information from people that are familiar with your product and have an opinion. Every business can gain knowledge from establishing communication with consumers that use their product or service. These reviews can be seen by others and work as a form of free word of mouth advertising for your small business. A small business needs to use every innovation possible to level the playing field an achieve a competitive advantage with larger companies that they are competing against.

Yelp has recently dropped into the national spotlight as a potentially negative influence on the sales of small businesses. Countless articles abound on the web about perceived extortion, threats and manipulation by Yelp. I’ve included some links for the cautious business owner to peruse.

http://searchenginewatch.com/article/2291663/Yelp-Gets-Bad-Reviews-From-Small-Business-Owners-in-Los-Angeles

http://niftymarketing.com/why-small-businesses-hate-yelp/

http://www.pbs.org/mediashift/2013/01/yelps-rocky-relationship-with-small-business029/

http://www.entrepreneur.com/article/227106

http://www.examiner.com/article/is-yelp-ruining-small-business

http://www.buzzfeed.com/sandraeallen/is-yelp-evil-or-just-misunderstood

Regardless of how you feel about Yelp, in order to reap all of the benefits associated with social media marketing sites it is important to have your business accounts on Yelp, Twitter, and Facebook managed by a professional social media agency. A professional agency will keep all of your social media accounts updated at all times and understand the best strategies to use that will make your business gain a larger following on sites like Yelp and Facebook.

This is just one more reason we say with complete confidence….Relax, We’ve Got This!

by Brandon Mullins

Related posts:

  1. Why Your Business Must Have a Social Media Presence
  2. The Surveys Say…Yes, The Survival of Your Business Can Depend on a Social Media Presence!
  3. The Nature of Two Way Communications in a Social Media Presence
  4. Earning Links for Your Small Business

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